| VINTAGE
1968-70 Dodge Charger
America's appetite for sporty cars
was almost insatiable in the mid 1960s. Given that,
Chrysler Corporation's Dodge division looked to have
a sure winner for 1966 when it took its already popular
Coronet midsize and added a long, arching fastback roofline
and hidden headlamps to create a new performance car,
appropriately called Charger.
With aggressive styling and a range
of V8 engines that included the burly new 426-cid Hemi,
the new car seemed as though it couldn't miss with hotblooded
young buyers.
But to the disappointment of Dodge
product planners, the Charger sold a relatively meager
37,344 units for '66, followed by a dismal 15,788 for
'67.
Undaunted by Charger's weak sales,
Dodge gave the idea another shot, completely redesigning
the car for 1968. This second-generation Charger did
away with its predecessor's contrived fastback roofline,
in favor of a more upright, coupe-like treatment. To
maintain some of the original Charger's sweeping style,
the back window was straddled by sail panels, which
visually steepened the slope of the car's roofline when
viewed from most angles.
The '68 Charger's performance differed
little from that of its predecessor, and its sticker
price was about the same too. But buyers nonetheless
embraced the new car as never before, snapping up 96,100
that year.
Charger was finally the stuff of
legend. And its stature would quickly grow even bigger.
Fueling the Charger's burgeoning
fame was the potent 440-cid V8, first made available
for 1967. The big engine's 375-hp output could easily
propel Charger to 14-second 1/4-mile times, putting
it among the hotter cars of the era. Those who sought
even better performance could step up to the 426-cid
Hemi V8, rated conservatively at 425 hp -- enough for
king-of-the-cruise-strip 13-second ETs.
In addition to these all-important
propulsion devices, the Charger mystique was fueled
by a pair of race-intended models introduced for 1969.
These were aimed at giving Dodge the edge in NASCAR
competition. First came the Charger 500, which featured
subtle aerodynamic tweaks designed to increase top speeds
on high-banked oval tracks.
When the 500 didn't prove effective
enough in competition, Dodge quickly followed up with
the Charger Daytona, a radical looking car with a huge
pedestal-mounted rear wing and a long, pointed fairing
instead of a grille. These clever aerodynamic aids did
the trick. Propelled by the notoriously brutal Hemi
engine, Charger Daytonas pounded rivals into submission
in race after race.
For regular production Chargers,
the basic 1968 design continued with only relatively
minor changes through 1970. The following year it was
replaced with an arguably less tasteful remake that
was doomed to be saddled by the safety and emission-control
requirements of the Seventies.
But despite the car's diminishing
potency, the Charger legend would only grow brighter
over the years, fueled largely by glorious exploits
in "The Dukes of Hazzard."
With such notoriety, it's only
natural that Dodge would seek to channel the ghost of
the Charger. Dodge returned the famous nameplate to
its lineup for 2006, as a tough looking sedan packing
a third-generation Hemi V8.
With strong performance and appealingly
aggressive styling, the 2006 Charger is a credit to
its forebears, particularly the 1968-70 version -- where
the legend really began.
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